Sam comes from a background in retail and brand management with over 8 years of experience in the industry. She has worked for and with some of the largest retailers in North America. Her experience in the industry has lead her to travel to many international countries to represent the brands she manages and to observe their supply chains. Sam has a passion for photography and has utilized her skills to take all the product and lifestyle shots for Minissentials! Sam’s husband, dog Benson, and son Jake are her world.
For the past 7 years, Lauren has pursued her passion of being an elementary school teacher. When her son Blake was born, her husband's entrepreneurial spirit influenced her to further explore her own. As a mom, Lauren loves dressing Blake in neutral yet stylish pieces but found those perfect items were hard to find. Noticing a gap in the market, Lauren wanted to ensure other parents experienced ease and convenience when shopping for their little ones.
]]>Starting a business during a pandemic has many challenges, especially when it comes to buying inventory.
We were super fortunate to be invited to some local Toronto showrooms who followed covid safety protocols so we could touch and feel our merchandise to ensure customer satisfaction!
For other brands that don't have local showrooms, we used a bit of our own mom-tuition to make buying decisions online through zoom calls!
.. and then there's the brands that we already knew we loved as new moms... those buying decisions were easy!
]]>
The idea for Minissentials was born naturally when we went a little overboard buying clothes for our first borns. What we came to realize was that less is more, especially when they outgrow everything so quickly! We had new sizes piling up, unworn clothes that they had already outgrown, and pieces that were so difficult to mix and match with. It then hit us-that aha moment! We knew how to solve this problem and help other moms and dads alike. It started with a simple idea, but kept evolving as we continued to put our minds and two very different skill sets together to create this amazing business-our business. We've never felt more empowered and proud and we are so grateful to be supported by our family, friends, and community.
To us, Minissentials is more than just a clothing delivery service. Our goal is help out our fellow mamas-to be there for you and to support one another. There are so many ups and downs in this journey. If we can help each other out by sharing our tips and tricks for making day-to-day life a little easier, or give you a laugh to make your day a bit brighter than our mission is accomplished! We're so happy you're here to follow along and can't wait to share our journey of motherhood and mompreneurship with you!
]]>